It's strictly for urban commuters - the 35-mph top speed limits it for use on major roads. And the version they're showing around right now has absolutely zero aesthetic appeal. It's not cute OR cool-looking OR impressive-looking OR even ugly enough to inspire a sort of backward affection. It depends on sheer geek appeal. They call it the PUMA in a futile attempt to make it seem tougher somehow. But it runs for 35 miles before needing a recharge, and that's plenty for almost anyone who commutes on urban streets. They're also promising a low energy impact to accomplish that recharge. If they make it reasonably rain-proof and sell it for less than, say, 10 grand or so, I think they'll have a serious seller on their hands.
The jury is, of course, still out on the wisdom of picking up your date in this thing.

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